Selected work:

Meta: Facebook Events redesign

The product: Facebook Events needed an overhaul. The team was tasked with a full renaissance for the Facebook Events product - rebranding, redesigning, and recreating the experience from beginning to end. We wanted to make this product feel fresh and usable. Everything from the creation flow, the event page, and the discovery pieces were included in our efforts to build a more lightweight and simple experience.

The biggest challenge was taking the existing functionality and transforming it into a new experience that was simple to use and easy to understand. And fun!

My contributions: I provided all content design and strategy. Working hand in hand with my cross-functional team, especially my product designer, and utilizing user research to make design decisions. I worked on all aspects including the “creation” workstream, as well as the “participation” pieces (the actual finished product “event page”), and the “discovery” surfaces (where users discover events within the FB app). I wrote product content, determined the updated terminology we’d be using, developed the information architecture for the new pieces, and went back and forth with my designer to land on the most minimal amount of content that still felt informative and helpful.

User impact: We took the creation flow from 13 (pretty cumbersome) screens to a single-screen creation, and in doing so we relied heavily on design and content working together to help the user understand quickly and efficiently (while still effectively) what they were doing. Initial user research showed that we were on the right track with positive feedback on the fresh design feel. We also saw an initial jump in creations with the first few product rollouts I was a part of. This project is still ongoing.

Clearlink: HighSpeedInternet.com Speed Test app

The website: Highspeedinternet.com is a web resource focused on providing rankings, reviews, and information about high speed internet service providers in local areas. It provides users with brand information and analysis to help them make more informed decisions about their internet options.

The app: We set out to build a “Speed Test” app to bring a simpler experience to speed testing. Our speed test page was declining in rankings and based on user research we hypothesized that the user experience on this page might be negatively impacting our ability to rank for speed-related terms. Users often speed test regularly for things like gaming, brand comparisons, or internet troubleshooting and need a quick and easy way to do this. The app needed to make this experience simple and easy and eliminate the need to navigate our site in order to do it.

My contributions: Content design and strategy, product writing, project scoping and coordination with design/dev teams, app performance analysis.

It also included managing all user testing including ideation, drafting the user testing script, presenting this testing idea to stakeholders, executing the tests on UserTesting.com, and analyzing results.

User impact: We exceeded our goal on initial download numbers and ultimately cut down the time it would take a user to test their speed by about half.